Journal

Establishing a robust beauty brand presence on social media platforms is crucial for any beauty brand looking to thrive in the competitive beauty industry.  Instagram is highly saturated and TikTok is following closely behind. You may begin to wonder if there are any other platforms that will equally give you bang for your buck.  Among...

As beauty enthusiasts, we’re always on the lookout for products that make us feel and look our best. From skincare essentials to makeup must-haves, we've got you covered with our top picks for this month. Whether you're a skincare junkie or a makeup maven, there's something here for everyone. So, without further ado, let's dive...

In the world of social media marketing, content is king. It's the lifeblood of your online presence, the voice of your brand, and the key to engaging your audience. However, creating high-quality content consistently can be a challenge, especially when juggling multiple platforms and campaigns. That's where a well-organised content creation day comes in handy....

Sarah’s Guide to User Generated Content For Brands: User-generated content (UGC) has completely revolutionised the marketing landscape, allowing brands to connect with their audiences in a more authentic and engaging way. In the realms of beauty, fashion, and lifestyle, UGC has become a powerful tool for brands to showcase their products, build trust, and foster...

How often should you post to Instagram every week?  It’s a question that elicits a lot of opinions from social media managers, creators, and solopreneurs alike. In the ever-evolving landscape of social media, especially on platforms like Instagram, finding the right posting frequency is crucial for beauty brands aiming to captivate and engage their audience....

In the fast-paced landscape of beauty marketing, the infusion of artificial intelligence (AI) is rapidly becoming a game-changer. Businesses are increasingly leveraging AI technologies to enhance their marketing strategies, delivering personalised and engaging experiences to consumers. The question arises: Is AI taking over beauty marketing? Let's explore how AI has gained popularity and examine some...

The time has come for a new trend to dominate our Pinterest boards. The dawn of The Mob Wife aesthetic has landed in full force. Inspired by the iconic 90's Soprano's series, it recently made a triumphant return, marking its 25th anniversary on the very platform where trends thrive - TikTok. This captivating aesthetic combines...

In the ever-evolving beauty industry, a well-crafted marketing strategy is the key to unlocking success. As a beauty marketing agency, we understand the unique challenges and opportunities that come with promoting beauty products. In this article, we'll delve into the intricacies of creating a robust marketing strategy that not only captures attention but also converts...

In the age of digital media, creating visually captivating content is more accessible than ever before. If you've ever been mesmerised by the cinematic quality of a movie or a professional video, you might be wondering how to bring that same level of visual magic to your own videos. The good news is that you...

It’s no secret that when it comes to growing on instagram in 2023, Reels is a key part of this strategy. However, mastering the art of a perfect Reels strategy, along with understanding the diverse features, isn't a simple task. Hence, we're here to provide you with a comprehensive guide to Instagram Reels.  What Is...